With the growing competition in e-commerce, tracking and optimizing promotional campaigns across different shopping platforms has become crucial for brands like Nike. The Hoobuy Spreadsheet
By exporting data from platforms like Taobao, JD, and Pinduoduo into the spreadsheet, marketers can visualize key performance indicators and identify the most effective promotional strategies.
Date | Platform | Campaign Type | Conversion Rate | Revenue
2023-11-15 | Taobao | Flash Sale | 8.2% | ¥124,500
2023-11-15 | JD | Coupon | 6.7% | ¥98,200
2023-11-16 | Pinduoduo | Group Buy | 12.1% | ¥185,000
Analyze which platforms yield higher ROI for specific Nike product categories, then allocate budget accordingly.
Use historical data to schedule promotions during peak engagement periods for each platform.
Set realistic targets by comparing current performance against historical benchmarks.
Regular analysis of the spreadsheet data helps maintain campaign effectiveness even as market conditions change.
The Hoobuy App
Example of app integration success: The Nike Air Max Days
By combining the analytical power of Hoobuy Spreadsheet
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