In the competitive landscape of e-commerce, platforms often focus on high-demand products, leaving a vast array of niche or long-tail items underserved. Hoobuy Finds
Long-tail products—typically low-volume but highly relevant items—account for a significant revenue share in mature e-commerce ecosystems. Hoobuy leverages data analytics to:
By expanding its inventory with these items, Hoobuy transforms into a one-stop shop
Hoobuy's recommendation system combines AI and user profiling to surface long-tail products effectively:
"77% of Hoobuy users who engaged with long-tail recommendations reported higher satisfaction due to discovering previously unavailable items." — Hoobuy 2023 Survey
The inclusion of long-tail products yields measurable benefits:
Metric | Impact |
---|---|
SKU Growth | +210% YoY |
User Retention | Increased by 33% |
Average Order Value (AOV) | Risen by 19% among niche buyers |
This strategy not only attracts specialized buyers but also incentivizes suppliers to list unique items, creating a virtuous cycle
Discover how Hoobuy’s tailored recommendations can uncover products you never knew existed. Download the app or visit Hoobuy’s community hub
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